ENERGY UPGRADE CALIFORNIA (EUC): TIME-OF-USE (TOU)

Our Client: Energy Upgrade California is a statewide initiative by the California Public Utilities Commission (CPUC) aimed at helping Californians become more energy-efficient, use sustainable resources, and make informed energy choices. It supports the state's ambitious energy goals, including reducing carbon pollution to 1990 levels by 2030. The CPUC is a regulatory agency in the state of California responsible for overseeing public utilities, including electricity, natural gas, telecommunications, water, railroads, and transportation companies.

Our Challenge: Energy Upgrade California’s long-term goal is for Californians to understand the value of better energy use and distributed generation for their homes and businesses. This leads people to take actions that save money. Time-Of-Use (TOU) rate plans move electricity use to “off-peak” times of the day so that more clean energy is available, which helps create a healthier environment, protects our state, and allows people to take advantage of lower prices. TOU plans may vary across the state, but all Californians are encouraged to reduce their electricity use during the peak hours of 4 PM to 9 PM.

Our Approach: We activated community-based organizations to educate critical customer groups about transition waves and how to potentially save money with Time-of-Use.

Our Results: JCI successfully increased awareness about how to potentially save money by changing when electricity is used and how much electricity is used. Our team engaged community-based organizations to be influential in their communities and encourage people to move electricity to “off-peak” times.