CITIBANK

Our Client: Citibank is a global bank offering a wide range of financial services and products. The bank operates both domestically in the United States and internationally, providing extensive digital banking solutions.

Our Challenge: Working collaboratively with DC based firm, Purple Strategies, JCI assisted Citibank in building brand awareness and connecting with leading influencers in Silicon Valley.

Our Approach: JCI worked with Purple Strategies to tap into existing relationships in San Francisco and established a partnership with the San Francisco Museum of Modern Art (SFMOMA), whose Innovators’ Committee featured several CEOs from leading technology firms. We combined celebrations for Citi’s Mobile Challenge with a kickoff event for SFMOMA’s annual FOG Design + Art Fair. Citi held an invite-only dinner, in attendance were Silicon Valley luminaries; Yelp CEO Jerry Stoppelman, Jawbone CEO Hosain Rahman, venture capitalist Pierre Lamond, and Adam and Kate Clammer of True Wind Capital and Source Capital.

Our Results: Citibank was able to brand themselves at the intersection of design, technology and banking while also promoting their Mobile Challenge winners. Coverage included top-tier technology publications, as well as local and regional media including: C Social Front, SFGATE, SFLUXE, and other Silicon Valley media.