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What Buying Local Teaches Us About Clean Energy—and Why LA Gets It Right

  • JCI Blog
  • 4 days ago
  • 2 min read

By Nicole Nguyen



Los Angeles is home to some of the most iconic farmers markets in Southern California, including Santa Monica, Hollywood, and South Pasadena. Every week, as chefs, home cooks, and early rising Angelenos rush through the stalls, racing the morning traffic to claim the freshest produce and peak-season ingredients, these markets come alive. They are more than just places to shop; they are living snapshots of California’s food culture, where the journey from farm to table is short, intentional, and powered by local growers.


As chain superstores and upscale chic places, like Erewhon, become a main source of convenience for Angelenos, it is easy to overlook how energy-intensive modern grocery shopping has become. Most of the produce lining their shelves has travelled hundreds of miles and passed through refrigerated trucks, climate controlled warehouses, and layers of wasteful packaging long before it ever reaches the checkout lane. Even something simple, like a weekly errand at your local Trader Joes, quietly adds to the carbon footprint.


Aside from the energy involved in industrial food systems, there is a refreshing sense of connection in buying directly from those who grow your food. The Santa Monica, Hollywood, and South Pasadena Farmers Markets highlight local farmers, many of them immigrants, who bring generations of knowledge, care, and sustainable practices to their crops. Every purchase supports produce picked at peak ripeness, travelling only a short distance, and a community of growers passionate about unique produce. 


Beyond the market stalls, the Santa Monica market shares a neighborhood with Rustic Canyon, widely regarded as one of LA’s finest restaurants. Their menu rotates weekly to showcase the seasonal offerings of the Santa Monica Farmers Market. Visiting the markets is more than a shopping trip. It is a chance to support sustainable, low-energy food systems, connect with farmers who grow our food, and enjoy the vibrant flavors of Southern California at their peak. You can even sample California apples as you explore, tasting the care and craft behind every bite. 


 
 
 

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