Simi Situ
Account Coordinator
As an Account Executive at JCI Worldwide, Simi Situ supports client accounts, contributes to the JCI Visions blog and Civic Encounter podcast, and advances her expertise in public affairs, communications, and political strategy.
Simi brings experience across PR, marketing, and research. She previously served as a Junior Content Writer at Zest AI, producing editorial content on equity in lending, and spent two years as a Researcher at the Annenberg Inclusion Initiative, contributing to industry‑leading studies on diversity in entertainment with partners such as Netflix, Paramount, and Viacom.
She earned both her B.A. in Communication and Master’s in Communication Management from USC Annenberg, where she also completed research on entertainment criticism and gained hands‑on experience in filmmaking, theatre, and music PR. Simi is also the founder of for breakfast, an independent pop‑culture newsletter with 500+ readers.