MDLBEAST

Challenge: 
MDLBEAST is a Saudi Arabian music entertainment company behind the massive Soundstorm festival and XP Music Futures conference. KARV was tasked with helping MDLBEAST to build its reputation in the United States as a burgeoning leader in the Middle Eastern music industry. JCI/ worked as a west coast support and support to KARV. The team faced the challenge of navigating US-Saudi geopolitical tensions and US media bias against Saudi-based companies.  

Approach: 
The team is working to build the MDLBEAST brand in the US by educating key industry players, securing and media placements in key industry publications on how the company is driving positive cultural change in Saudi Arabia through music. We also provide crisis communications counsel and media training for MDLBEAST executives.  The KARV team also develops brand activation programs at major cultural events and festivals. Furthermore, KARV secured leaders within the US music industry to speak at XP in Riyadh.

Results: 
KARV has been able to navigate through the music industry and international politics with extensive PR and strategic communication to shape MDLBEAST as the face of Saudi Arabia’s music scene. We facilitated in-person relationships between MDLBEAST and American executive, and have helped the brand to grow in international markets.