MAKING EVERY VOTE COUNT FOUNDATION (MEVCF)

Our Client: Making Every Vote Count (MEVC) is a 501c3 nonprofit, nonpartisan organization educating the public about the need for electoral college reform in the election of the President.

Our Challenge: As the 2024 presidential election began to unfold, Americans were once again reminded of the ways that the Electoral College skews the focus to a few swing states that hold all of the power. While many believe that the system is flawed, nobody agrees on how to accomplish change, or even believes that change is possible. Decision Makers need to be educated about the most viable ways to reform the Electoral College.

Our Approach: JCI was brought in to develop a comprehensive media plan to amplify MEVC’s message and published study. Our team targeted top media outlets around the country for media coverage and placement of this report, as well as other thought leadership pieces from MEVC’s bank of electoral experts. We also conducted thorough media training with the MEVC executive team to prepare them for comment with journalists. Our team also revamped MEVC’s social media presence (Instagram and LinkedIn), ensuring that digital audiences are reached, and educated on the pressing electoral issues that our country faces.

Our Results: JCI secured media placements in dozens of reputable news outlets such as: Yahoo! Finance (National), MarketWatch (National), Townhall (National), Star Tribune (Minnesota), and WRAL News (Raleigh), and more. We additionally initiated conversations with national publications such as the Los Angeles Times, CNBC, CalMatters, and MSNBC.