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FORTINET

Expanding a global cybersecurity company's presence in California

Our Client: Fortinet is a global cybersecurity company that develops and collaborates on security solutions such as firewalls, endpoint security and intrusion detection systems.

Our Challenge: JCI has been tasked with expanding Fortinet’s presence in California, requiring a comprehensive strategy to engage key institutions in education and government, foster deeper relationships, and help establish a prominent position in Southern and Northern California.

Our Approach: JCI strategically assists Fortinet in navigating California's political landscape, identifying entry points in target institutions, and setting up introductory meetings with key leaders. Our approach involves proactive outreach, cybersecurity trend research, relationship building, and collaboration with Fortinet's regional teams. JCI shapes messaging, adjusts communication tactics based on real-world dynamics, and guides Fortinet executives through public jurisdiction bureaucracies.

Our Results: The collaboration has resulted in significant progress, including pivotal meetings with influential figures like California State Treasurer Fiona Ma, connections with multiple universities, cities, counties, ports, and schools, in addition to research on cybersecurity threats and organizational IT structures. JCI's persistent efforts across various sectors have established Fortinet as a leading option for cybersecurity in California SLED (education and government) institutions, facilitating continued growth in the dynamic market.

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