ENDEAVOR: MTV MOVIE AWARDS

Our Client: Endeavor is a global leader in sports and entertainment, with a diverse portfolio that includes talent representation, sports operations, event management, media production, and distribution. Originally a Hollywood talent agency, Endeavor has expanded to include prominent businesses such as WME, IMG, and UFC. The company manages a wide array of activities including live events, hospitality, marketing, sports data, and technology.

Our Challenge: JCI was contracted by the leading talent agency Endeavor to create an appreciation party for their top celebrity clientele following the MTV Movie Awards.

Our Approach: The event took place at exclusive Hollywood hotspot, Dolce, where A-list stars were treated to an exclusive party with sponsorship from Ciroc Vodka and LG Mobile.

Our Results: The event became one of the main afterparties for the MTV Movie Awards, with A-listers such as Alyssa Milano, Amy Smart, Demi Moore, Ice Cube, Kelly Osborne, Kirsten Dunst, Wilmer Valderama, and many more in attendance. JCI engaged People Magazine as the exclusive media sponsor, which led to special coverage of the event.