Endeavor/MTV Movie Awards
Organizing a party for A-list celebrities.
Our Challenge: JCI was contracted by the leading talent agency Endeavor to create an appreciation party for their top celebrity clientele following the 2003 MTV Movie Awards.
Our Approach: The event took place at exclusive Hollywood hotspot, Dolce, where A-list stars were treated to an exclusive party with sponsorship from Ciroc Vodka and LG Mobile. The night’s co-hosts were actor Ashton Kutcher and music/retail mogul Shawn “P.Diddy” Combs.
Our Results: The event became the on of the main afterparty for the 2003 MTV Movie Awards, with A-listers such as Alyssa Milano, Amy Smart, Danny Masterson, Demi Moore, Ice Cube, Kelly Osborne, Kirsten Dunst, Wilmer Valderama, and many more in attendance. JCI engaged People Magazine as the exclusive media sponsor, which led to special coverage of the event.