DANIEL PEARL FOUNDATION

Our Client: The Daniel Pearl Foundation was established in 2002 by the family and friends of Daniel Pearl, a journalist and musician who was tragically kidnapped and killed by terrorists in Pakistan. The foundation aims to promote cross-cultural understanding and address the root causes of the hatred that led to Pearl's death.

Our Challenge: JCI was tasked with building recognition and awareness of the need for peace and engagement through music and communication, and spread a message of tolerance through his music and writing.

Our Approach: JCI launched a new foundation and helped create and publicize Daniel Pearl and his legacy through a worldwide event known as Music Day.

Our Results: JCI worked with World famous performers involved in the now annual “Music Day Celebration for Peace” included Barbra Streisand, Yo-Yo Ma, Herbie Hancock, John Williams, Yefim Bronfman, Salman Ahmad, Itzhak Pearlman, and Sir Elton John. JCI is thrilled to have contributed so much to the event including a Presidential acknowledgement of the program and its efforts, extensive national and international media coverage including; The Today Show, People Magazine and dozens of news outlets around the US and the globe.