BUILD WITH STRENGHT: BUILDING A RESILIENT LOS ANGLES

Our Client: Build with Strength is a coalition of faith-oriented community organizations and small business leaders backed by the National Ready Mixed Concrete Association (NRMCA). The coalition advocates for the use of concrete to build stronger, safer, and more durable structures, addressing issues such as disaster resilience and affordable housing.

Our Challenge: JCI worked collaboratively with a coalition of community groups, faith and business leaders to support initiatives by local city council members to update the City of Los Angeles’ building code to prioritize the use of non-combustible materials in new low-to-mid-rise structures.

Our Approach: The task required educating key stakeholders on the local level, building a coalition to support the effort, securing earned media to support the cause, and engaging allies to help support the Los Angeles City Council as they debate this issue. Working under the direction of the national organization we employed a multi-pronged strategy: a broad-based coalition of supporters in Los Angeles; developing and using data, studies, real-world examples and earned media to help raise awareness of the City Council’s planned efforts.

Our Results: JCI formed a diverse coalition of union, diverse faith-based organizations, minority and housing groups, and a variety of other key organizations, to help support the City Council as they move forward on their initiatives about a safer Los Angeles. We also utilized cost-data studies, surveys, and statistics from the annual California fire season to bolster our effort on the importance of the motion.