ALLIANCE OF CATHOLIC HEALTHCARE
Changing the narrative around Catholic healthcare.
Our Client: The Alliance of Catholic Health Care represents California's Catholic health systems and hospitals, advocating for public policies that enhance the health and well-being of communities, especially the poor and underserved. The Alliance provides a statewide forum for Catholic health care leaders to collaborate on advocacy, leadership formation, ethics, and Church relations.
Our Challenge: JCI was on a winning team that was selected by the Alliance of Catholic Healthcare to help shift the public debate around faith-based healthcare. This controversial project required our team to call upon its deep relationships in communities across the state and influencers within low income, disadvantaged and minority communities and the LGBTQ+ and women's communities, among others.
Our Approach: Using our highly effective advocacy and outreach tools, JCI brought together members of key communities to better understand the important role Catholic Healthcare providers play in servicing millions of residents in California. Groups that had traditionally been hesitant to engage in the debate were brought into the discussion around the importance of the social determinants of health.
Our Results: JCI created a robust campaign to educate and engage key stakeholders that had concerns and questions about Catholic Healthcare. Over a year, we reached hundreds of groups that were open to better seeing the many benefits that Catholic providers offer communities that are at-risk.