NATIONAL COALITION ADDRESSING ECONOMIC GROWTH AND GOVERNMENT REFORM

Our Client:
Was a non-profit organization in the consumer advocacy and business and finance arena. They were seeking to address the growing crisis of the impact on the industry of scams and identity fraud as well as advance consumer protection and financial literacy through a comprehensive earned media strategy and an statewide coalition.

Our Challenge:
Financial scams and fraud and financial literacy continue to disproportionately harm vulnerable communities, while public understanding of prevention tools, reporting pathways, and policy solutions remain limited. In a crowded and rapidly shifting media and political environment, made more complex by the biennial election cycle, the client needed a credible strategy to cut through competing narratives, and keep fraud prevention and consumer protection visible to policymakers, regulators, and the public without relying on named institutions, spokespeople, or specific partner organizations.

Our Approach:
JCI designed and executed an stakeholder engagement program and earned media strategy through JCI’s statewide and hyper-local networks and media partners. The strategy incorporated trusted community leaders, public safety voices, and advocates to serve as credible messengers in priority legislative districts.