JCI leads a multi-agency team charged with educating all 40 million Californians about issues facing the efficiency of the state’s energy system. This is a multi-faceted project that includes a $40 million dollar ad campaign along with a comprehensive grassroots mobilization drive.
To change Los Angeles City building codes to improve the fire safety of the community and the city. The task required lobbying on the local level, development of a coalition to support the effort, earned media to support the cause, and powerful allies to help navigate the Los Angeles City Council.
JCI was instrumental in helping Ferrari reintroduce the Maserati brand to the US after a decade-long absence. The successful communications effort tied the brand to its Hollywood roots, with extensive national promotions and PR as well as capitalizing on strategic product placement.
The short-term rental industry, primarily AirBnB, has impacted major cities by increasing the cost of housing and diminishing an already-limited housing stock. Our efforts focused on developing broad support for simple and reasonable regulation, including building support among the most impacted communities.
Hispanic Leadership and Business Marketing Advocacy
Working with leading innovators in Silicon Valley, JCI spearheaded a joint community-business engagement program that brought together major Latino organizations across the U.S. to discuss outreach and marketing opportunities in the financial and technology sectors.
JCI contributed to the expansion of the Daniel Pearl Foundation with the planning of a special event, which highlights the importance of P2P communication with high-profile musicians, media outlets, and charitable organizations.
The JCI team was extensively engaged in 11th-hour organization and outreach efforts with a nationwide consortium of nonprofits, think tanks, and student advocacy organizations to oppose changes to the federal tax code that would have eliminated education-related deductions and credits. The team was focused on rallying support for critical tax benefits that students and universities all across the country relied on.
JCI assisted Citi to build awareness and connect with leading influencers in the Silicon Valley, San Francisco, Bay Area. Highlighted their mobile challenge hack-a-thon winners and garnering media attention as innovators in banking technology.
JCI worked with leading talent agency, Endeavor, to create an appreciation party for their top celebrity clientele after the MTV Movie Awards. The celebrity-hosted event took place at the exclusive Hollywood hot-spot, Dolce.
JCI is blending a mix of a traditional outreach and recruitment methods with an innovative media strategy to expand CBDA membership and position them as an industry authority. CBDA is set to be the leading industry trade group in the coming years.