case studies
Changing Behavior around Energy Use
A multi-faceted project that includes a $40 million dollar ad campaign along with a comprehensive grassroots mobilization drive.
SAGE (Services & Advocacy for Gay,Lesbian, Bisexual, Transgender Elders)
A PR campaign and marketing plan outlining the implementation of the cultural competency training program.
Building a Resilient Los Angeles
To change Los Angeles City building codes to improve the fire safety of the community and the city.
Ferrari-Maserati North America
JCI was instrumental in helping Ferrari reintroduce the Maserati brand to the US after a decade-long
absence.
Regulating Short-Term Rentals
The short-term rental industry, primarily AirBnB, has impacted major cities by increasing the cost of housing and diminishing an already-limited housing stock. Our efforts focused on developing broad support for simple and reasonable regulation, including building support among the most impacted communities.
Single Use Plastics - Smarter Sustainability
JCI worked to develop a coalition and advocacy program to assist the bottled water industry implement and support a broad compromise that was being proposed by several legislative leaders.
Hispanic Leadership and Business Marketing Advocacy
Working with leading innovators in Silicon Valley, JCI spearheaded a joint community-business engagement program that brought together major Latino organizations across the U.S. to discuss outreach and marketing opportunities in the financial and technology sectors.
Daniel Pearl Foundation
JCI contributed to the expansion of the Daniel Pearl Foundation with the planning of a special event, which highlights the importance of P2P communication with high-profile musicians, media outlets, and charitable organizations.
Tax Cut and Jobs Act of 2017
The JCI team was extensively engaged in 11th-hour organization and outreach efforts with a nationwide consortium of nonprofits, think tanks, and student advocacy organizations to oppose changes to the federal tax code that would have eliminated education-related deductions and credits. The team was focused on rallying support for critical tax benefits that students and universities all across the country relied on.
Citi Influencer Marketing - Brand Awarenes
JCI assisted Citi to build awareness and connect with leading influencers in the Silicon Valley, San Francisco, Bay Area. Highlighted their mobile challenge hack-a-thon winners and garnering media attention as innovators in banking technology.
Endeavor/MTV Movie Awards
JCI worked with leading talent agency, Endeavor, to create an appreciation party for their top celebrity clientele after the MTV Movie Awards. The celebrity-hosted event took place at the exclusive Hollywood hot-spot, Dolce.
CBD Association
JCI is blending a mix of a traditional outreach and recruitment methods with an innovative media strategy to expand CBDA membership and position them as an industry authority. CBDA is set to be the leading industry trade group in the coming years.
Domestic Fuels Solutions Group
CI formed a diverse coalition of advocacy groups and organizations to support the use of alternative fuels in the U.S. energy industry.