Case Studies

Apple iMac – Internet Product Launch Bank of America – Investor Relations Bombardier Recreational Products (BRP) Launches Revolutionary Technology Charter Communications/Vulcan Inc – Legal PR Chevron Texaco USA - Public Affairs – Marketing: No on Proposition 87 Campaign Creditel – Technology Launch Daniel Pearl Foundation: Music Day Endeavor/ MTV Movie Awards – Event Publicity Ferrari Maserati North America – Brand Re-Launch Frederick’s of Hollywood – Re-Branding a Legend/Bankruptcy JCI - Entertainment Marketing Gagsters! Gotcha Television Series Launch Hermès of Paris – Brand Positioning and Store Openings Raytheon Johnson School at Cornell University – School Marketing

MIT University – Sloan School of Business Marketing Universal Detection Technology/NASA – New Technology Launch Phil Spector Trial - Sara L. Caplan, ESQ. – Legal Public Relations Santa Monica Business Community – Crisis Communications Santa Monicans for Sensible Priorities 2006 City Council Election MJW Investments/Santee Court – Real Estate Public Relations Sun World International, Inc. – Bankruptcy Communications Everybody Loves Raymond Cast Publicity Dog.com, Horse.com - UnRealEstate/PetsUnited Van Gogh Vodka Launch VeriTainer Corporation – Corporate Branding and Technology Innovation VERIZON – Video Choice- Coalition Development Vespa-Sony Entertainment Marketing Citizens for Fire Safety Institute