VeriTainer Corporation JCI has taken a high profile technology start-up company with revolutionary technology and launched it by creating a distinguished profile in the media and Homeland Security community. Not only did we assist in establishing VeriTainer in the public realm, butJCI’s efforts gave this client a high profile with the target sales audiences that they were most concerned about, such as ports, homeland security agencies, and large corporations interested in port security (potential clients). This was achieved through development of a strategic launch plan for the company, which included a highly publicized event in San Francisco that unveiled VeriTainer’s new technology and announced its technology validation and test program. The success of JCI’s work with VeriTainer lies in a strategy, focused on creating buzz around it’s homeland security technology an outstandingly successful launch event, ongoing key media placements, and arranged interviews of management by major business publications. • Strategic branding materials to create and maintain image • Major launch event covered by maritime publications (e.g., Marine Digest & Cargo Business News), local and national broadcast (FOX NEWS, CNN, KCBS, KRON, KCTV, etc.), local and national print (LA Times, New York Times, etc.), and international news sites (e.g., Indian Express) • Series of strategic interviews with key business press • Press releases on major company milestones • Creation of branding video