VERIZON – Video Choice Coalition JCI worked in conjunction with a variety of consultants in the State of California to design and implement a campaign to support legislation that would open up the California market to video services from the local telephone companies and thwart the monopoly the cable and direct broadcast companies have on offering this service. The campaign revolved around engaging interested and influential third party organizations to focus their support towards key legislators and local elected officials that might support efforts to allow for competition. The effort resulted in the passage of the legislation and the launch of the services in the State of California.