MJW Investments/Santee Court
For the first time in many years, Downtown Los Angeles is starting to welcome
new residents. JCI contributed to this growth with a major opening for the
hot new development, Santee Court. To gain the public’s attention for
such a massive housing development, JCI created a major fashion event, blending
some of the world’s top high-end fashions, cutting-edge music, and
art together to build a unique atmosphere inside this residential, commercial
and pedestrian complex. Highlights included:
| • |
A designer fashion show hosted by high-end
store Madison, which included fashions from Dolce & Gabana, and
Diane VonFustenberg. |
| • |
Speeches by Los Angeles Mayor James Hahn and local leaders. |
| • |
Attendance which numbered over 1,200 people, including
Los Angeles celebrities,
real estate developers, And city council members. |
| • |
Sculpture exhibition by Los Angeles artists Victor Hugo
Zayas. |
|
Sponsorship by Ferrari Maserati Beverly Hills. |
| • |
Sponsorship and clothing by Lady Enyce. |
Extensive media exposure capped the event with coverage
in California Apparel News,
Los Angeles Times, WWD, Fox News, and other local and ethnic publications.
Download
PDF
Back to CLIENTS
|