Santa
Monica Business Community – Crisis Communications
In 2003, JCI worked with the business community, the Chamber of Commerce
and the Visitor’s and Convention Bureau to set up a community response
program following the terrible events that took place at the Santa Monica
farmers’ market involving a car crash. Within 24 hours, JCI created
a plan that mobilized community and civic organizations to support victims
and their families along with efforts to raise significant sums of money
to support programs by community-based organizations. Efforts include:
| •
|
Set up foundation to be recipient of financial
contributions |
| • |
Raised over $250,000 in less than 48 hours to support
community and civic
organizations and victims |
| • |
Held major press event to announce local contact phone
numbers and legal
assistance program |
| • |
Created City outreach and information program to educate
the community
on the events |
| • |
Contacting local businesses to promote programs to
help raise money for
residents affected by the crash |
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