MIT University – Sloan School of Business JCI assisted Wynne Communications devised a marketing plan for MIT Sloan School of Management to assist the school in raising its national visibility in the business school arena, and help the school devise a strategy to improve its national standings with key rankings organizations. JCI working with Wynne, endeavored to promote MIT Sloan’s distinguishing feature as a business school, its signature international Global E-lab program that sends students to gain real world experience in Africa, Asia, and South America. Our efforts brought coverage in the New York Times, Austin American-Statesman, Buffalo News, Boston Business Journal, the Financial Times, Trends magazine in Belgium, on Forbes.com, National Public Radio, and more. • Devised marketing plan to rise in business school rankings • Analyzed MIT Sloan’s performance against criteria measured • Created strategy to promote MIT Sloan’s distinguishing program • Actively approached the media with unique stories from Sloan students • Gained exposure for MIT Sloan in the New York Times, Austin American-Statesman, Buffalo News, Boston Business Journal, the Financial Times, Trends magazine in Belgium, on National Public Radio, Forbes.com and more