Kids WB plays early pranks

 

‘Gagsters! Gotchas’ introduces new show to auds

 

By DENISE MARTIN

 

 

To build up the buzz for its first live-action show in three years, Kids’ WB will tease the upcoming kiddie prank skein “Gagsters” through a series of interstitials set to premiere two days before the show’s launch.

 

Beginning Thursday – April Fools Day – Kids’ WB will air the short-form segs “Gagsters! Gotchas!.” Vignettes will highlight gags from the show to air throughout the net’s morning block.

 

“This is a new format for Kids’ WB and the live action interstitial segements are a great way to introduce the ‘Gagsters’ characters to our audience,” said senior VP of programming John Hardman.

 

Hidden-camera series “Gagsters,” announced last month during the net’s upfront presentation, follows a team of young pranksters as they fool unsuspecting adults in a variety of good-natured gags (Daily Variety, Feb. 26).

 

The channel’s last live-action entry was 2001’s “The Nightmare Room” based on the R.L. Stine book series. Show ran for a year.

 

“Gagsters” is produced by Gotcha Entertainment and will make its full-length premier Saturday.