Gagsters! Gotcha
The Gagsters! are a fun-loving super group of five young pranksters who plan
and carry out hilarious, yet harmless gags on adults all over the world.
JCI planned and executed the premier of the television show on the Kids WB!
Network on April Fool’s Day. With the efforts of JCI, interstitials
and interviews were aired across the nation. The successful launch of Gagsters!
into the children’s television market was aided by print and broadcast
media coverage. Highlights included:
| • |
Television interviews with the Gagsters!
gang on KTLA, WPIX in New York, KWGN in Denver, and WGN in Chicago. |
| • |
Exclusive interview with Tiger Beat magazine. |
| • |
Trade magazines such as Variety published articles on
the Kids WB show pre and post debut of April 1st, 2004. |
| • |
JCI constructed creative press-releases targeting "tween" audiences
using days such as April Fools and Father’s Day to gain media
attention. |
| • |
On-line webzines such as AnimatedBliss.com and Toonzone.net
hailed Gagsters! with reviews that
targeted the preteen audience. |
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