Creditel
With a strong history in technology public relations, JCI took on the client
Creditel, to launch their ground-breaking PowerSwipe, "Secure at the
swipe credit card transaction technology." Before employing public relations
tactics, Creditel was essentially unknown to consumers. To launch this revolutionary
product to the public, JCI created an intense media campaign focusing on
the company and the PowerSwipe itself. With a series of public relations,
branding, and media relations tactics, JCI was able to create an enormous
amount of buzz about the benefits of Creditel. Highlights included:
| • |
Creditel featured in "Page One" Wall
Street Journal story. |
| • |
Creditel showcased at CeBit America, where the PoweSwipe
was placed as a finalist in the “Best of CeBit” Category. |
| • |
Articles written on Creditel are featured in a multitude
of national and local
print media
including PC Magazine, Los Angeles Business Journal, Entrepreneur Magazine, The
Daily Breeze, The Dallas News, Miami Today, and others. |
| • |
Creditel refocused their business plan to target larger
scale clientele and
pilot trials. This led thecompany to have special access to vendors at the Daytona
Speedway and exclusive
use fromPrimeTime Shuttle. |
| • |
Web-based print media was targeted gaining a massive
positive response toward
the release of the PowerSwipe. Online sources such as CBS MarketWatch, The Financial
Post, Yahoo! Finance, Excite Money and Investing all gave the media
and web surfers an introduction
to the PowerSwipe. |
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