JCI was instrumental in launching Big Air Studios as a revolutionary film distribution and production company through strategic brand development and media relations. From the inception of the brand to launching its first film, JCI seamlessly guided Big Air Studios through several critical points in their businesses.

Here is a small new film studio that is trying to change the way the world watches movies, experiences entertainment content. We took this notion and build something out of nothing.....

Brand Creation

• JCI developed the Big Air Studios brand from scratch, positioning it as a leader changing the way the world watches movies
• JCI spent several months developing media partnerships that enabled Big Air executives to be part of high level conferences and speaking opportunities

Technology Partnership

• JCI navigated Big Air Studios through launching the company with its technology partner, Cisco.
• We announced this partnership through a high-profile event at SXSW in Austin, Texas

Film Launch, Archie’s Final Project

• JCI created a multi-faceted/fully integrated PR campaign around their first theatrical film release.
• The film, Archie’s Final Project, was a little film that nobody cared about and presented many challenges with its theme, the fact that it was unrated and received some negative reviews early on.
• JCI launched the film with a red carpet premiere in Los Angeles, hosted by television and film star Adrian Grenier which was attended by thousands of film’s fans from around Los Angeles.
• The film’s premieres in Los Angeles and New York were covered in several high level media publications including the Wendy Williams Show, the Los Angeles Times, the New York Times, LA Weekly and the Village Voice, among many others.
• JCI brought along online film star, Shane Dawson, as a tastemaker partner on the film. He used his popular YouTube channel to publicize the premieres in Los Angeles and New York, bringing thousands of his fans to see him and the film.

Social Media Marketing

• JCI created a successful campaign called “IAmAnArchie” on the film’s Facebook page. We reached upwards of 25,000 fans within one month’s time by inviting them to blog or vlog about how they identify with film’s main character Archie. Soon the Archie army was born.
• We used tastemakers like Adrian Grenier and Shane Dawson to drive traffic to the website and add relevant and timely content about upcoming cities that were opening, promotions and events.
• The result of this successful campaign was sold-out theaters, a distribution partnership with AMC Theaters and thousands of young, angsty teens connected through a character called Archie.

Film’s Digital Release

• JCI followed up the success of the film launch with a national and local PR campaign around the video and digital release of the film
• JCI leveraged the contacts made during the theatrical release program to publicize the release of the film digitally and on DVD
• JCI integrated these traditional PR tactics with a dynamic/social media campaign
• JCI worked closely with Big Air’s technological partners to create a communications plan around the first ever Facebook film screening with live chat with Shane Dawson. This screening reached capacity for the Facebook servers and was well-covered by top-tier technology online media.

JCI’s work with Big Air Studios helped launch them as a new mini-major studio poised to revolutionize the film industry. By creating a fully integrated public relations, marketing, internal and external communications plan we were able to reach a wide audience that included fans, media and industry leaders alike.