Bank
of America
When Bank of America merged with Security Pacific Banks, the former second
largest bank chain on the west coast, JCI executed a financial and investor
relations assignment, handling the PR for the merger. JCI:
| •
|
Communicated with employees |
| • |
Outreached to the media with a targeted focus on business
and financial
trade |
| • |
Facilitated international investor and advertising
campaigns |
| • |
Outreached to shareholders |
| • |
Met with financial analysis |
| • |
Maintained public affairs |
| • |
Advocated with several State Attorney Generals, who
approved the
merger within their state |
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