Bombardier Recreational Products (BRP) Launches
Revolutionary Technology
JCI recently completed a unique project with long-time client, Bombardier
Recreational Products. The goal was to facilitate one-on-one meetings and
demonstrations between BRP, and state political and regulatory leaders to
introduce the latest in environmentally sound technology; the revolutionary
E-TEC outboard engine. In particular, BRP was able to access the leadership
of the California State Legislature as well as important environmental regulators.
Highlights of the introduction included:
| • |
E-TEC introduction to the leadership of the California
State Senate, State Assembly, and key members of the state's top enviromental
regulators such as California Waterand
Boating Safety Board. |
| • |
Successful introduction of Bombardier's latest new products in reducing
air and water pollution to the California Air
Resource Board. |
| • |
Senior management of the California Environmental and Water Safety
Agency,
with the help of JCI, have chosen BRP’s E-TEC outboard engine for an extensive
promotional tour throughout California. They will be using the E-TEC to demonstrate
to boating
enthusiasts
how they can contribute to cleaner waterways. |
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