Apple
iMac
JCI and Apple joined forces, to launch the first online gaming platform.
Due to the
success of the platform, it served as a precursor to the “everything
online” iMac
concept.
To promote and launch the gaming platform, JCI developed an innovative
exhibition that included a presentation booth and highly interactive display,
that demonstrated the new Apple online environment. The platform stirred
up excitement after it launched at the “E -3” international
gaming show. The launch included:
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Publicity campaign at the show |
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Worldwide online premiere |
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Executive interviews |
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PR to the computer and technology trade publications |
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